Privacy Policy

1. Introduction

At Sheer.day, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website and use our AI-powered color analysis services.

2. Information We Collect

We may collect and process the following data about you:

Personal Information

• Email address (when you subscribe to our newsletter or create an account)
• Name (if provided voluntarily)
• Quiz responses and color analysis results
• Communication preferences

Technical Information

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on our website
• Referring website or search terms used
• Cookies and similar tracking technologies

3. How We Use Your Information

We use your personal information for the following purposes:

• To provide and improve our color analysis services
• To send you quiz results and personalized recommendations
• To communicate with you about our services (with your consent)
• To send you marketing communications (only with your explicit consent)
• To analyze website usage and improve user experience
• To protect against fraud and ensure website security
• To comply with legal obligations

4. Legal Basis for Processing

We process your personal data based on:

• Consent: When you voluntarily provide your email address or agree to marketing communications
• Legitimate Interest: To improve our services and website functionality
• Contractual Necessity: To provide the services you request
• Legal Obligation: When required by law

5. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

• Service Providers: We may share data with trusted third-party service providers who assist us in operating our website and conducting our business (e.g., email service providers, analytics providers)
• Legal Requirements: We may disclose information when required by law or to protect our rights, property, or safety
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred

6. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure data storage with access controls
• Regular security updates and monitoring
• Limited access to personal data on a need-to-know basis

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy. Specifically:

• Email addresses: Until you unsubscribe or request deletion
• Quiz results: For up to 2 years to improve our AI algorithms
• Website analytics: Anonymized data may be retained longer for statistical purposes

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data
• Portability: Request transfer of your data to another service
• Objection: Object to processing of your personal data
• Restriction: Request restriction of processing
• Withdrawal of Consent: Withdraw consent for marketing communications

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. Cookies are small files stored on your device that help us:

• Remember your preferences and quiz progress
• Analyze website traffic and usage patterns
• Improve website functionality and user experience

You can control cookies through your browser settings, but disabling cookies may limit some functionality of our website.

10. Children's Privacy

Our service is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to have it removed.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers are subject to appropriate safeguards to protect your personal data in accordance with applicable data protection laws.

12. Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date. We encourage you to review this privacy policy periodically for any changes.

13. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us: